Interviews: Turning converting players into payers
📅 Originally published
[…] we now offer affiliates a personalised landing page and an exclusive bonus offer, tailored for their traffic. Of course, that’s just the start of where CRO can be used by operators.
Summary
The article emphasizes the importance of setting clear, measurable objectives and goals when implementing conversion rate optimization (CRO) strategies in the iGaming industry.
It stresses the need to identify and address specific areas of friction in the player journey that hinder conversion from free-to-play to paying players.
A data-driven approach is highlighted as crucial for understanding player behavior and making informed decisions to improve conversion rates.