A Finnish-born iGaming story built on integrity, transparency, and hard work.

Winlandia Partners was created as part of the broader Winlandia vision — a Nordic brand born from the belief that online gaming should be fair, responsible, and built on genuine relationships rather than pure scale.

The idea originated from a simple yet ambitious goal: to create a brand that operates with the mindset of the player, not the corporation. From day one, Winlandia has been driven by independence — privately owned, self-funded, and guided by a founder who started his journey as an affiliate nearly two decades ago.

That same hands-on mindset shaped Winlandia Partners: a boutique affiliate program designed to value personal contact, long-term cooperation, and mutual respect. We’ve always believed that good partnerships are built on shared understanding and realistic growth, not inflated promises.

Over the years, Winlandia Partners collaborated with selected, trusted affiliates across the UK, Sweden, Denmark, and beyond — helping to introduce the Winlandia brand to thousands of players worldwide.

As the iGaming landscape evolves, and with the upcoming Finnish regulated market, Winlandia Marketing OÜ is returning to its roots: focusing on owned media, internal marketing, and in-house traffic generation.

While the affiliate program will gradually close, the philosophy that built it remains the same — authenticity, transparency, and a commitment to doing things the right way, even when it’s the hard way.

Winlandia was never built by investors — it was built by people who believed that independence and integrity still matter.