Interviews: Christoffer Grönlund, Winlandia: building relationships ‘key to success’ for affiliates
📅 Originally published
Christoffer Grönlund, Co-Founder of Winlandia, explains why more affiliates are transitioning into operators themselves and the key to unlocking a successful partnership between publisher and brand.
Summary
- Christoffer Grönlund, Co-founder and Head of Affiliates at Winlandia, emphasizes the importance of strong affiliate relationships for the company’s success.
- He highlights the strategic importance of partnerships in driving traffic and player acquisition.
- Grönlund discusses Winlandia’s approach to attracting and retaining affiliates, focusing on providing competitive commissions and personalized support.
- The article also mentions the challenges of building a successful affiliate program in a highly competitive market.