Interviews: Interview with Christoffer Grönlund — Co-founder and Head of Affiliates at Winlandia
đź“… Originally published
For us at Winlandia I would say it is important to be agile and flexible and to work in a very data-driven way. Having an A/B-testing mindset and basically letting the data take the decisions for your theories so to say.
Summary
Founding Journey: Grönlund discussed the challenges and motivations behind co-founding Winlandia, emphasizing the importance of innovation in the competitive gaming market.
Regulatory Landscape: He highlighted the impact of increasing regulations on gambling promotions and social media advertising, stressing the need for operators to adapt their strategies accordingly.
Market Trends: Grönlund provided insights into emerging trends in the gaming industry, including the significance of tailored payment methods for different markets to enhance user experience.
Future Plans: He outlined Winlandia’s expansion plans and commitment to staying relevant in a rapidly evolving industry, focusing on player engagement and satisfaction.