Interviews: Why CRO is the next big thing for operators and affiliates
📅 Originally published
In recent years, customer acquisition costs (CAC) have risen exponentially with no signs of stabilising any time soon. For both operators and affiliates, this means converting customers at scale has never been more important.
Summary
Maximizing ROI: CRO is crucial as it ensures that operators and affiliates achieve the maximum return on investment (ROI) and returns on ad spend (ROAS), allowing them to get more value from their marketing efforts.
Enhanced User Experience: By focusing on optimizing the user journey, CRO helps in creating a more engaging and seamless experience for players, which can lead to higher conversion rates.
Data-Driven Decisions: The article highlights the importance of using data analytics to inform CRO strategies, enabling operators to understand user behavior and preferences better.
Competitive Advantage: Implementing effective CRO techniques can provide a significant edge over competitors, making it essential for operators and affiliates to adopt these practices.