Articles: Brand Building: Programmatic Power
📅 Originally published
A growing number of affiliates and operators are turning to paid media to help drive awareness for their brands and for lower funnel activation to ultimately boost conversions and revenues. But this is just one piece of the puzzle […]
Summary
This article emphasizes the growing importance of programmatic advertising as a key tool for brand building in today’s digital landscape.
Programmatic advertising can be used to increase brand visibility and generate positive associations with target audiences.
It can effectively drive website traffic and generate leads for businesses.
Programmatic campaigns can be designed to interact with customers and build lasting relationships.